What is the goal of the training program?
The main purpose of the Erasmus+ STT week on Academic Marketing is to provide participants with skills related to developing oriented services, developing a suitable marketing mix, designing promotional materials, organizing public events, online marketing, using social media as a vehicle for message delivery. Participants will interact in a dynamic scenery, designed to foster dialogue and debate, being constantly challenged through tasks and case studies consisting of successful campaigns or hypothetical scenarios.
Whom does it address?
Participants to the training should be members of the academic community, both teaching and administrative staff, with an English level of B1 or above, looking to develop and/or improve their knowledge and skills of marketing applied to the academic field. PhD candidates and researchers are more than welcome to join.
How is the program structured?
The training program will take place in the lovely city of Timisoara, Romania. Timisoara is also known like little Vienna because of its habsburgic look and traces of the Austrian Empire. Timisoara was elected European Capital of Culture for 2023 because of its beauty, rich cultural life and peaceful blend of ethnic minorities. The training program will be divided into presentations and workshops combined with one-to-one coaching sessions. With a total duration of 25 hours, the classes will take place from Monday to Friday, from 9 am to 3 pm. After completion, all participants will be awarded Erasmus+ Staff Mobility (STT) certificates. The training includes also a cultural component with the possibility to visit the Romanian Village Museum, the Arts Museum, the Museum of the Revolution and a traditional Romanian dinner.
Check out the preliminary training plan available here.
Can the training be funded through Erasmus+ STT grants?
Yes, each participant can apply for a mobility grant within his/her institution. We will provide all the required documentation for the Erasmus+ STT grant applicants: invitation, training curricula and certificate of participation.
What is the cost of the program?
The program package costs 700 euro and it includes:
- the training program facilitated by experienced trainers;
- accommodation for 6 nights at IBIS HOTEL CITY CENTER opened in 2021 and rated as ‘fabulous’ on booking.com;
- all the meals: breakfast, lunch and dinner;
- candy bar and coffee bar;
- a traditional Romanian dinner;
- training materials;
- a cultural immersion day filled with history, culture and fun;
- a walking city tour;
- 24h assistance throughout the week.
– the Museum of the Communist Consumer
– the Art Museum
– the Village Museum
– a Spa day
– Kayaking on Bega river
– Visiting Recas Winery
– Gelato di Bruno ice cream
– Iulius Town.
European Academy of Innovation
Crinului 60, Giroc, Timisoara
+40 741 010 073, email@example.com
+40 741 010 073
About the Organizers
The European Academy of Innovation is dedicated to training academic staff all over the world. Participants to our programs come from all the European countries, Malaysia, Singapore, Canada, Turkey, Japan, Mauritius, Jamaica and many more. The programs we offer cover a variety of topics, all of them of interest for the academic community and the challenges that is faces in a constantly changing environment. Our lecturers come from both universities and the private sector, thus combining their expertise in order to share knowledge and develop skills needed by the academic community of tomorrow. The European Academy of Innovation is a trusted partner for more than 100 universities, offering training on demand and consultancy, access to project partners and a variety of other support services for universities.
How to Register?
By filling in the application form available here.
Should you require any additional information, do not hesitate to contact us either by e-mail firstname.lastname@example.org or by phone: +40 766 246 577.